Goldelucks Dynamic Content
On the second one, they highlighted the delivery timeframe: “Order by 2 PM AEST (Mon-Fri) & 8 AM AEST (Sat) for Same Day Dispatch. View all the Same Day products here.”
Goldelucks case study
Through A/B testing, they discovered qatar email list that the first version—highlighting a USP—led to a 66.2% increase in revenue, demonstrating the effectiveness of strategic messaging placement.
Their final goal was to convert visitors who were about to leave without buying.
To tackle this, they created a Smart Recommender Popup triggered on exit-intent for product page visitors.
Smart recommender popup triggering
This personalized popup was generated using OptiMonk’s Smart Popups tool. It showcased AI-written headlines and suggested tailored products for each visitor based on browser history and preferences.
For example, on the “Chocolate Christmas Tree w/ Donuts” product page, abandoning visitors saw this popup:
Goldelucks Smart recommender popup
But visitors who were looking at the “Gold Butterfly Explosion Box” product page saw this one:
Goldelucks Smart recommender popup
The result? A 12.27% increase in orders, underscoring the impact of personalized recommendations on conversion rates.