6 reasons why your Marketing Automation strategy is not working

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Article updated 8 months ago by NewsMDirector
Marketing Automation Strategy

An effective Marketing Automation strategy reduces lead generation costs by 25%. And if you haven't experienced that relief, it doesn't mean that marketing automation isn't as powerful as it's cracked up to be. It's just that some part of your strategy has been left halfway and isn't allowing you to move forward.

PR 20/20's Marketing Score Report data reveals its potential. As you can see in the graph, one of the main reasons why these strategies are used is because they have an average conversion rate 1.6 times higher than any other model. business mailing list poland This immediately implies a reduction in lead generation costs.

That's why most marketing managers have developed at least a Marketing Automation strategy.

Think of it this way. Developing a Marketing Automation strategy is not a passing fad. It is a process that helps you maintain control of your business , especially if it grows a little more every day.

You see, the older you get, the harder it is to keep track of the little details. And these are largely responsible for your successes or failures.

A good Marketing Automation strategy will help you to maintain 100% personalized relationships , to take care of each client, to retain them and to establish a unique and direct contact. In short, it will take care of all the details that can ruin your plans, regardless of whether your database grows without stopping.

However, you can only enjoy its advantages by having a basic knowledge of Marketing Automation. This means knowing the truths hidden in this process and knowing how to apply its keys.

If you haven't yet experienced the benefits of automated strategies, it's time to change.

Shall we dig a little deeper to find out what went wrong?

TABLE OF CONTENTS
Your Marketing Automation strategy is not working because…
1.- The lack of human touch
2.- A blockage in the conversion funnel
3.- The lack of personalization
4.- Are you sure that you are always timely?
5.- Neglecting your content marketing
6.- Limit yourself to email
Your Marketing Automation strategy is not working because…
Research into the use of marketing automation has found that many marketers are aware that they are not using technology as much as they could be due to a lack of awareness. In fact, it has been found that up to 85% of marketers believe they can get more out of automation.

What is lacking is the lack of documentation on how to create a Marketing Automation workflow . And this leads to some errors that slow down and limit your goals.

For example:

1.- The lack of human touch
Marketing Automation Strategy

Segmentation can sometimes be critical. I mean, there's no doubt that personalized messages generate greater engagement , but if the content of your message is impersonal, you run the risk of coming across as a robot. And that's precisely what makes a Marketing Automation strategy lose value.

You can automate social media messages, your emails, automate ads, or even SMS. However, leaving a scheduled response doesn't mean you have to lose personality.

Quite the opposite.

Humanizing communication in an automated world is possible . And thanks to this personalization and proximity, you will be able to retain your customers for longer.

So, leave aside standard messages and flat, basic responses. Create a more human, closer, more personal communication and marketing plan. A plan that shows your true personality. To do this, don't hesitate to use resources such as humor or emotions , for example.

Although, if you look at the example, it never hurts to include more personal details such as the names and surnames of those on the other side of the screen. If you add a photo to that, the humanization of your brand will be much more complete.

2.- A blockage in the conversion funnel
Marketing Automation Strategy