What is BeReal and how does this ?
The main feature of this app is that you can only post one image per day, and preferably when the social network itself sends a notification to do so. If you don't post right away, you can still post, but it will be a " late " post.
Another notable aspect of BeReal is that the app gives you two minutes to share your chosen image, and it must never come from your internal camera roll; it must be taken within that timeframe.
How BeReal works and what you should keep in mind when publishing
Once you've downloaded and configured the app (available on indonesia whatsapp number database Android and iOS ), you can start using BeReal, which is very intuitive and easy to use. If you enable notifications, you'll be given the opportunity to access the social network's main feature: posting the photo you take when invited to do so.
Although the app gives you two minutes to take the picture, it's enough time to choose the best option. Another aspect to keep in mind is that both the photo taken with the main and rear cameras is published, allowing for a dual view of both the user and what's happening around them.
BeReal vs. Instagram, main differences
The strict rules this app offers make it very different from other social networks, especially when compared to Instagram , the image-based social network par excellence (although increasingly less so). One of them is that you can only upload one photo per day, and if you don't, you won't be able to see posts from the profiles you follow if they're not visible to everyone.
Another notable aspect is that all users are invited to post at the same time , creating a global community that invites everyone to participate at a specific time. It's also an opportunity to interact with other people and their photographs. These photographs, unlike Instagram, disappear after 24 hours, which eliminates the possibility of viewing or interacting with them later. This fosters community within the social network, but which BeReal has declined to include in its network.
Something interesting to note is that on BeReal, users can interact with images by creating icons with their own image, something fun that we haven't seen before in any other social community.
Although if we have to single out two of the biggest differences between these social networks, it's the filters, which users are very accustomed to on Instagram and which completely disappear on BeReal , and the option to upload videos. BeReal doesn't currently offer any video formats , so its ability to generate new content is much lower than Instagram's.
Finally, advertising isn't something BeReal is currently interested in . We don't know if there will be ads on the social network in the future, but for now, users perceive a simple and clean app, with only the content of the people they follow, and that hasn't been enjoyed for a long time. However, if the social network continues to grow, it's logical that they'll include the option of ads. If so, it will be interesting to see how brands target their campaigns with the natural approach the social network is seeking.
Instagram is copying again, this time it's BeReal's turn
It's no secret that when something works on a social network, Instagram copies it or adapts it to include it. It's happened with TikTok and Snapchat, for example, and now it could happen with BeReal. The first leak came from Alessandro Paluzzi, one of the most well-known profiles for sharing news and rumors about the social media world, and was later confirmed by Christine Pai, who reported that a prototype was in the works.
Will it be a new network to join?
BeReal's arrival on the market was recorded in 2020, but it wasn't until early 2022 that it truly began to attract a significant number of users. In fact, the app's initial steps speak of remarkable growth, with its user base increasing by 315% in the first few months of this year , leading app downloads in key markets such as the US for many periods of time. According to the company itself, it now has more than 10 million users worldwide .
Meanwhile, in Spain, it still doesn't have enough penetration to be considered a significant social network. The latest IAB study shows it has barely 1% of users in the country , which gives an idea of the actual usage of the app.