For example, a user visits a website looking for dbtodata sports shoes, spends some time there, does not buy anything, and leaves the page. However, after that, he will be shown ads for this site in search, email, social networks, etc. This is what remarketing is. The latter's strategy is implemented through various channels - Google, Microsoft, Facebook, Instagram, email, Whatsapp, SMS and other channels. Some of the main benefits of remarketing include: good profitability; the ability to stay in touch with the target audience; high ROI (return on investment); increasing brand awareness. One of the most popular tools for setting up remarketing is Google Ads. Among the functions available to a marketer on this service, the most cost-effective today are: standard remarketing.
Advertising is shown to visitors who have already visited the site or application; dynamic remarketing. This type of online advertising allows companies to adapt the ad format depending on the actions taken on the site and the time spent on the online resource. At the same time, showing to uninterested users is practically excluded. For example, an ad will not be shown to a person who has visited a category page, and, on the contrary, will appear in the person's information field if he adds a product to the basket but does not complete the purchase. In addition, the system allows you to add a list with customer contact information, and the products will be shown to them if they are logged in to their Google account.
