Digital marketing has optimized some concepts and adapted many of its strategies to achieve better results.
Accompanying the digital transformation , it gave other directions to traditional marketing in which priority is given to the consumer using new channels to reach them wherever they are.
All this in a less invasive but very persuasive way , where the client, or future client, feels cared for and listened to.
The success of this entire strategy would not be possible if georgia email list 3 million contact leads the business did not know its ideal client, or buyer persona , well enough , and it is at this moment that interviewing them is essential, since the concept goes far beyond the known target audience .
It is because of the importance of surveying consumers that we decided to create this post. We will give you 6 recommendations that will allow you to discover how to interview your customers to obtain really useful information.
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6 Tips for Effective Client Interviewing
It is important to know your client well at all times, however, there are times when you will need to know more about them.
Before creating your business plan , it is essential to conduct a market study . It is necessary to survey some consumers who will better guide your decisions.
When launching a new product or making a major change , it is also helpful to better understand your customer so that your actions are more likely to be successful.
Regardless of the objectives you have for interviewing your clients, it is necessary to consider some recommendations:
1. Prepare your questionnaire
Before you start preparing your questionnaire, you should consider what your objectives are . You should create it based on them, and you should know the answers that will give you better guidance.
Avoid questions with yes or no answers. You need to look for reasons and/or arguments , so these types of simple answers will not be useful to you.
Ask questions that start with how, where, when, why, etc. You can also start sentences with things like tell me, explain to me, etc. This way you invite the interviewee to elaborate and give you more details.
It seems simple, but be careful! You should not ask questions that will condition their answers. Remember that the client is there so that you can learn from them and not so that they can take away a better brand image .
