The time around what’s lovingly known as Turkey Day is now synonymous with once-a-year sales, the retail industry, and ecommerce. This means you can use this time to craft truly thoughtful and warm Thanksgiving emails for your audience – it’s practically expected these days.
Briefly about Thanksgiving 2024
Each year, Thanksgiving changes from what we’re used to. And for a few years now, consumers have been experiencing financial strain, causing them to rethink their holiday spending.
To save money last year, 1 in 4 Americans were email list planning to pass on Thanksgiving altogether, and 88% were planning to cut at least one dish from their table, a study found.
Consequently, this year, you’ll want to be especially thoughtful when crafting your Thanksgiving emails.
Inviting your audience to go on a shopping spree may seem insensitive and could harm your brand image. Instead, it’s a great time to steer your communications toward how your customers can really save some money this year. And you’d better start doing it soon, after all, what else is summer for?
Learn more about the tricky business of running slow-season marketing campaigns in our marketing podcast:
With that said, let’s move on to the main part of this article, which is how to send a happy Thanksgiving email to various audiences – your family, friends, partner, coworkers, boss, customers, and newsletter subscribers.
Before we dive in, let’s emphasize that no matter who you’re sending your Thanksgiving email to, there’s one part that will stay the same: a message of appreciation.
Without further ado, here’s how to write a truly heartwarming Thanksgiving email for different categories of your audience and situations.
Did you know? Saying thanks to your customers via email has never been easier. With GetResponse Email Creator you can create stunning email campaigns in no time at all. Just pick a ready-made email template (like the one below), customize it to your liking, and send it away! Oh, and did I mention that you can start completely free with GetResponse? Go ahead, sign up and say thanks to your customers today!
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1. “Happy Thanksgiving” for your customers (or clients)
There’s no doubt that your customers will have an overflowing inbox on Thanksgiving day.
Brands that have their email will be vying for attention in their inbox, sending the same Thanksgiving message. To stand out, your email marketing campaign should tick a few boxes:
A subject line that entices them to open it.
Clear messaging that you’re sending it for thanksgiving.
Mention your promotion/discount, if you’re offering it.
1. An enticing subject line
Arguably, the most important part of your Thanksgiving email campaign will be your subject line. It needs to entice your customers enough to open it.
For example, you can combine an offer + a fun emoji so your email stands out. Here’s one from Promo:
Thanksgiving email subject line using turkey emojis.
Notice the turkeys?
It’s a nice touch to grab your customers’ attention and highlight that it’s a thanksgiving email.
Here are more Thanksgiving email subject lines you could use:
Getting ready for Thanksgiving dinner?
When you wake up from your food coma: have we got a deal for you!
Who’s ready for seconds? The Thanksgiving Sale starts now!
Staying in or going out on Thanksgiving?
Extra 10% off for early birds only! Let’s celebrate the day!
Who are you thankful for?
Thankful for you: a special holiday message from the XYZ team
What are YOU thankful for?
Give thanks with 30% off everything
Our way of saying thank you
Thanks to you, we’ve done all this!
Gobble gobble! Open up for a feast of savings!
A sale so good, you’ll mute the game
Get these awesome recipes for #Friendsgiving
2. Clear messaging
Next, you need to write a short, sweet and persuasive message. This could include Thanksgiving greetings like:
“I’m thankful to have customers like you every day, especially on Thanksgiving.”
“Working with clients like you is the best part about this job. I’m counting my blessings this Thanksgiving that we get to do it!”
“You aren’t just a client to me—you’re a friend who I appreciate. Happy Thanksgiving.“
“Our company is blessed to call you a client and we appreciate your business. Happy Thanksgiving to you and your family!”
These short messages are to the point, yet they also convey the true meaning of Thanksgiving: appreciation. If you have regular clients, you may want to say thanks with a more expansive message.
Remember, your customers will have other things to do with their day (hello, pumpkin pie!
), so don’t make it too long. Sending out your email marketing campaign before your clients sit down to Thanksgiving dinner also sets your business up for another important day — Black Friday.
Here’s a neat example from Fracture that follows these best practices.
