Retention Rate
Stores don’t just rely on app downloads, they also consider an app’s retention rate. If a lot of users uninstall your app shortly after downloading it, it tells the algorithm that users are unhappy with the app. Many sources argue that metrics like session duration or launches are also ranking signals.
Customer reviews and ratings are an denmark phone number library important consideration, especially for users who are unfamiliar with an app brand.
Apps with higher ratings also rank higher. The average rating for the top 100 free apps on the App Store is 4 stars!
Obviously, quality matters. The lower your score, the less likely consumers are to consider downloading. Think about it, when was the last time you downloaded a one-star app?
Ratings also affect conversions, so it’s important to ask for reviews from customers in-app. But don’t be afraid to respond to negative reviews. A poor customer experience may have occurred due to a bug or glitch that has since been fixed.
Test out four app icon variations before you start. Just because you like the icon doesn’t mean your audience will like it. The app icon is the first visual impression users have of your app, and it’s crucial to get it right.
We could argue here all night about the unfairness of judging a book by its cover (or an app by its icon), but at the end of the day, that’s exactly what most people do…
Your app icon should be attractive, eye-catching, and not too similar to other apps. Even in the color you use heavily, make choices that are different from your closest competitors.
