Market research is essential to understand the context in which a company operates , providing useful and solid information on which to activate decision-making processes . Through a market analysis it is possible to better understand the competition, the reference sector and, above all, consumer behavior.
There are several ways to conduct market research to analyze the behavior of existing or potential customers . The most common are focus groups, telephone or in-person interviews, opinion polls, direct observations, and A/B advertising tests.
Except for A/B tests, however, in all other cases the customer's benefits of sms marketing participation is required , and he or she must be motivated to participate through a concrete benefit , such as participation in a prize draw, a discount voucher, a coupon or other.
Rewarded Surveys and Instant Poll for Market Research
Surveys with prizes, as well as Instant Poll, allow you to collect numerous data relating to participating users. We must start from the assumption that our customers are not just a name, a surname and an email address, but they have interests, preferences and purchasing behaviors that as a company you should know to improve your marketing strategy.
A deeper knowledge, in fact, allows you to personalize purchase proposals and communications , working on a one-to-one relationship that puts the customer at the center. Based on the questions asked, therefore, you will be able to segment your audience based on preferences and send personalized messages perceived in a positive way , precisely because they are seen as useful, and not as SPAM to sell and that's it.
To help companies launch market research in a fun, yet functional way, at Leevia we have created two products: Surveys and Instant Poll . Both allow you to acquire new contacts and profile customers by discovering purchasing habits, interests and preferences, presenting questions interactively and offering one or more prizes.
