Similar to the last tip, showing relevant product recommendations to your customers helps create a smooth customer journey. Instead of being shown all kinds of products and offers, the user experience stays focused on what each individual is actually interested in.
Amazon has been the king of delivering relevant product recommendations for years. In the example below, they offer products that are “Related to items you’ve viewed,” ensuring that the products they’re recommending are responsive to the interests of each customer.
Showing relevant product recommendations is a great website optimization strategy
Also, if you’re concerned about your average order value and would like to increase it, you can use cross-selling and upselling.
Displaying bundles (like in the example below) or números de coreanos whatsapp complementary products to what a user has added to their cart is an excellent sales strategy.
Showing relevant product recommendations is a great website optimization strategy
5. Implement cart abandonment campaigns
When a website visitor has been all the way through your sales funnel and placed one or more items in their cart, it’s a big deal when they abandon your site without completing their purchase.
And it tends to happen a lot— the average rate of cart abandonment is 66.5%! Since each abandoned cart you recover is a sale, this is a great target for website optimization.
Many website optimization tools can track current user behavior in order to know when a visitor is just about to exit a web page (both on desktop and mobile devices). This is a great time to offer a discount, since many of these customers just need one final incentive to actually make a purchase.
And if you use limited-time discounts like in the example below, you can create a sense of urgency that encourages users to make a purchase now rather than later.
Cart abandonment popups are a great website optimization strategy
6. Display social proof to build trust and improve conversions
Social proof is especially important to first-time buyers because they don’t have any experience with your products. Seeing what others have said about your brand can really help this segment decide to make a purchase.
