Worried that your ad copy isn't resonating with your audience? Studying your competitors' ads can sharpen your copywriting .
For example, you may find that other companies in your industry use formulas that seem particularly effective. You can also identify copy elements to include in your own ads, such as:
Hooks that include questions and statements to immediately engage potential customers;
Pain points that demonstrate to potential customers that you understand their needs and problems;
Feature descriptions that tell potential america cell phone number list customers what they can do with your product or service;
Benefits that help potential customers understand what they will get from your offer;
CTAs that appear across multiple pieces of ad creative to encourage a specific action.
In many cases, your competitors' ads can be a great example. But it's also helpful to identify mistakes to avoid. For example, you might find that someone else's ad copy often cuts off before the call to action. When designing your ads, use the preview to make sure the ad is displaying correctly.
Test different CTA variations
Do your LinkedIn ads typically use the same call to action? Want to know if another site will get you more clicks? When you look at your competitors’ ads, pay attention to the CTAs they use at each stage of the funnel.
For example, instead of using “Learn More” for ad campaigns, you may notice more action-oriented calls to action like “Subscribe” or “Register.” For conversion campaigns, calls to action like “Download” or “Request a Demo” are better suited. Consider repeating the call to action throughout your ad copy to prompt the desired action.
To see which CTAs work best for your audience, create ads that differ only in their CTAs. Then run them side by side for a few days and compare the results.
Now that we've covered how useful it is to study your competitors' ads, let's talk about how exactly to search for ad creatives from competing advertisers.
LinkedIn makes it relatively easy to find your competitors' ads without leaving the platform. Use the simple workflow below to view any company's ads on LinkedIn .
Make a list of your competitors
Start by making a list of companies you want to research. For example, you can find current competitors or companies you aspire to be like. If the company has a LinkedIn company page, you can research their ads.
Find your competitors' company pages
One by one, enter each company name into the LinkedIn search bar and navigate to the related company page. Or, if you already follow all of your competitors, you can easily find their company pages in your LinkedIn Discover hub.
Next, in your main LinkedIn feed, scroll down to the list of groups, events, and hashtags. Click the Explore button and select Pages. From there, you can click to view the company pages for any of the businesses you follow.
