1 The popup dilemma
1.1 1. 98% of visitors leave an average website without taking any valuable action
1.2 2. Over 23 million visitors became subscribers in just 2 years, thanks to Sumo pop-ups
1.3 3. The average conversion of popups is 3.09%, but it can reach up to 40%
2 Tricks to improve the conversion of an HTML popup
2.1 1. The windows with the highest conversion do not appear immediately
2.2 2. The best pop-ups contain impactful text
2.3 3. Use an image and a deadline?
2.4 4. The best popups offer something with too much value
2.5 5. Popups with the best conversion rate are those that get into context
3 What tool to use to create HTML popups?
The popup dilemma
● There are those who claim that the use of these add-ons only harms kuwait phone number data the User Experience for the simple reason that they are very annoying, do not warn and only interrupt the visit.
● On the other hand, there are those who say that they are one of the best ways to generate conversions on a website and that in return, they add value to users.
So who is right? Let's get to the data.
1. 98% of visitors leave an average website without taking any valuable action
Source: Privy
It's great to have visitors, but it's of little use if they just come to browse . Without any tools like a form or a popup, you won't be able to convert them as you hope.
2. Over 23 million visitors became subscribers in just 2 years, thanks to Sumo pop-ups
Source: Sumo
This is a good sign, considering that only the numbers of one tool are being considered.
This confirms that popups work, so why doesn't Google like to find them when crawling a web page? Later I will explain the fine line between a useful popup and one that doesn't work.
3. The average conversion rate of popups is 3.09%, but it can reach up to 40%
Source: Sumo
The first one is not such a bad number, but we are not here to be part of the average, later on, you will know how to get to that 40%.
As Sean Bestor explains, HTML popups work, the problem/opportunity is that many don't know how to make them work.
