Tiri mumamiriro ezvinhu ehupfumi akaoma, uye handifungi kuti kune muzvinabhizimisi asingatarise zvinhu zvose zvebhajeti; Zvinosuruvarisa, kune avo avo, kuitira kuti "vachengetedze", vanoguma vasina kuisa mari mukusimudzirwa uye kuti-kunze kwekuti vatova nechigadzirwa chinozivikanwa-zvakafanana nekusatengesa, uye kusatengesa ndiko ... kubuda kunze kwebhizimisi!
Investment kushandisa mari kuwana tenga runyorwa rwenhamba dzenhamba chigadzirwa kana sevhisi nechinangwa chekuwana mari yakawanda. Zvimwe zvese imari.
Chii chinonzi CTR uye chinokanganisa sei kushambadza paGoogle ADWORDS?
Google yagara ichiita kuti zvive nyore kune vashambadziri vasina ruzivo kuti vabvumirane mishandirapamwe muGoogle ADWORDS advertising service , izvo zvine musoro nokuti ndiko kwavanoita mari yakawanda, asi - kana kushanda kwegadziriro kusingazivikanwi - purofiti yemishandirapamwe iyi. kazhinji yakaderera uye tinofanira kugara tichiona kuti kushambadza paGoogle ADWORDS (kana kupi zvako) ndeyekudyara kwete mari.
Chaiyo avhareji CTR/CPC girafu yeADWORDS mushandirapamwe wemaboilers uye hita
CTR = Nhamba yekudzvanya / Nhamba yema ads
Iyo CTR ndiyo muzana inobuda kubva mukugovanisa: nhamba yekudzvanya iyo ad inogashira nenhamba yenguva dzinonzi ad inoratidzwa (maratidziro). A high CTR percentage inoratidza kuti vashandisi veinjini yekutsvaga vanopindura zvakanaka kune ads, uye kuti vanoita basa nemazvo ekunyengedza vangangove vatengi kuti vashanyire saiti iri kusimudzirwa.
Naizvozvo, pane hukama hwakananga pakati pemhando yekushambadzira iyo vashandisi vanoona… uye Google inoziva izvi, ndosaka ichizvifunga sechinhu mune yayo ADWORDS quality algorithm kana Quality Score .
Iyo Quality Score ndeye ADWORDS izvo Pagerank/Trustrank ndeye SEO.
UYE ZVINONYANYA KUNYANYA: CTR zvakare chimwe chezvinhu zvakakosha izvo Google inoshandisa kupa CPC ; Nokudaro, iyo CTR yako yakakwirira, iyo inodhura zvishoma kuti ushambadze paGoogle ADWORDS .
Muenzaniso wenzira yekushambadza paGoogle ADWORDS optimizing CTR, nhanho nhanho?
1) Dzidza mazwi akakosha
Chinhu chekutanga chaunofanirwa kujekesa ndechekuti haugone kugamuchira rondedzero yemazwi akakosha ayo Google ADWORDS inokupa iwe pasina kuongorora. Ndichakuudza nyaya yakaitika kwandiri:
Wadii kushambadza paGoogle ADWORDS nemazwi ese akakosha ainopa
Muchidzidzo chemazwi akakosha ekushambadzira kwepamhepo , uye - sezvaunofanirwa kuziva, Google inopa runyoro rwemazwi akakosha, ayo anoshamwaridzana neatiri kutsvaga nekuswedera semantic, nezvimwewo ... kutevedzana kwemamwe maparera aya ndeaya:
Zvekushambadzira online , nekuda kwekuswedera, ini ndakawedzera webhu kuvandudza
Nekuda kwekuvandudzwa kwewebhu, nekuda kwepedyo, vakandipa kutambira
Nokushandura, nokuda kwokugamuchira akandipa pokugara
Zvepekugara ndakawedzera hotera muLondon…nendege dzekuLondon
Muviri wako uri kunzwa sei?
2) Tarisa kutendeuka
Ini ndinojeka nezvazvo - pamusoro pezvose, kana iwe uchifanirwa kukwirisa bhajeti kusvika pakakwirira - enda kune zvekutengesa mataurirwo uye mazwi akakosha (izvo izvo - nekuda kwekutsvaga nemushandisi - zvinoratidza chinangwa chekutenga: mutengo we..., tenga.. ., mitengo ye...) .
3) Gadzira mapoka ekushambadzira uye mazwi akakosha akabatana neako ekumhara peji
Adgroup muenzaniso we "gasi heaters" uye peji yayo yekumhara
gasi hita inopa
gasi hita mutengo
gasi mvura hita mitengo
gasi thermos mitengo
magetsi egasi ari kutengeswa
…
Sezvauchaona, mazwi akakosha ane mabhureki kana mamwe mafuta haana kusanganiswa, asi ini ndinosanganisira masinonimu akadai seanopisa kana thermoses.
Nekune rimwe divi, iyi Adgroup inodyidzana neimwe peji yekumhara ine runyorwa rwemaheta egasi chete.
4) Optimized yekumhara peji
Kuti uverenge Hunhu Hwakanaka , Google ADWORDS inoongorora kana peji yekumhara yakagadziridzwa kuti iite mataurirwo akaitwa kondirakiti.
Muenzaniso wepeji yeKumhara yakagadziridzwa SEO uye kushambadza paGoogle ADWORDS
Musoro uye tsananguro
h1-h6 uye zvinyorwa zvinooneka
Zita refaira uye ALT pfuma yemifananidzo
…
Kuti uvagadzirise, tevera zvakajairwa SEO kurudziro zvepa -peji zvinhu zvewebhu peji.
5) Sarudza mutambo zvakanaka
Ichokwadi kuti Google ADWORDS inopa chishandiso chakanaka nemasefa emutambo, anotitendera - kana tikazviita nemazvo - kuti tirege "kunyura" matauriro atisingade kubhadharisa, asi ini - kubva pane zvakaitika - uye nekuti ini. namatira kune Zvandakataura muchikamu chechipiri (bhajeti shoma kwazvo) ndinongobhadharira mataurirwo ari muchibvumirano chemutsara.
Kuti ndive nesarudzo yakanaka yemazwi akakamurwa nemapoka ad, transactional, nezvimwewo izvo zvinonditendera kuti ndibhadhare nekufananidza mitsara, ndaifanira kuita basa rakanaka rekuongorora mazwi makuru. Kana usingakwanise, ndinokupa zano kuti ushandise yakagadziridzwa yakafara match, asi uchafanirwa kungwarira uye chenjerera zvakaipa.
6) Ndechipi chinzvimbo chaunofanira kubhadharira?
Ini handifarire kuve wekutanga, nekuti ndiyo inobhadhara zvakanyanya uye - tichifunga kuti isu tiri kuzvimisira pachedu pachedu, chiri nyore kuita optimize iyo ADWORDS mushandirapamwe .
Ini zvakare ndinowanzo gadzira otomatiki mitemo inowedzera kana kuderedza iyo CPC yandinoda kubhadhara zvichienderana nechinzvimbo chandinogara uye kunyange kumisa mazwi makuru kana iyo Quality Score iri pasi pe7.
7) Ads ndiyo inonyanya kushambadzira uye yekugadzira chikamu cheGoogle ADWORDS
Ichi ndicho chimwe chezvikamu zvakakosha, izvo zvinofanirwa kunyengedza angangoita mutengi kudzvanya pane ad. Nguva dzose edza kuisa pfungwa pakuita uye ita chokwadi kuti dzakanaka ads , ramba uchivandudza kopi, nhare dzekuita, nezvimwewo.
Ndinogara ndichichengetedza 3 akasiyana ads, uye nguva nenguva ndinogadzirisa iyo ine yakaipisisa CTR (mukutenderera kunoenderera mberi kwekuvandudza) .
Ini zvakare ndinokupa zano kuti ushandise dynamic ad insertion , iyo inosanganisira kushandisa murairo kubva kuADWORDS advertising system inoratidza kutsvaga kwemushandisi semusoro weiyo ad.
