This type of usage-based pricing is one of the easiest ways to scale existing customer growth.
Are you currently charging a flat fee for clients?
Take a look at your existing customers and see how their usage compares to your regular plans.
See if you can create new plans that increase in cost as your clients grow their businesses and therefore require more of your services.
It's a mutually beneficial system that helps both you and your client grow.
Analyze your current customers and perform a site audit to see if there is anything they could benefit from that you are not currently providing.
With tools like BuiltWith, you can see what technology they use on-site, giving you insight into potential gaps where you can introduce additional services:
Look for real ways to compensate sales to clients that aren't just sales but canadian healthcare and medical email list money-making. Ways you can help them grow and stay in business for years to come.
This is how you get customers with a high lifetime value.
And high LTV customers allow you to reinvest money into acquisition to keep the funnel moving.
Conclusion
When scaling a business through PPC and SEO, you need to consider two main issues:
Focusing on customer lifetime value first will allow you to spend more on acquisition and create better campaigns and a cyclical process of acquiring better customers than you ever dreamed of.
Selling to existing customers will open the doors to acquiring more customers.
