This is essential when structuring your newsletter. It is not just a closing or an embellishment; it must phone number list contain important information that produces an action .
It is in your hands to guide the recipient beyond the email you have sent them. And that is precisely what the footer is for. But you must know how to create it in a way that attracts the user and makes them interested in that ending. Everything depends on good technique and, above all, an attractive design.
So if you want to have a creative footer for your newsletter , it must meet two objectives: on the one hand, it must provide complementary information to the content of the email , remembering that recipients always want to know more. On the other hand, it must capture the user's attention while maintaining coherence both in form and content with the rest of the email.
TABLE OF CONTENTS
Find out more about the footer
Elements to create your creative newsletter footer
1.- Unsubscribe link
2.- Contact information
3.- Calls to action on social networks
4.- Legal information
Tips for designing a creative newsletter footer
A.- Keep it simple
B.- Prioritize the content
C.- Use HTML background colors
D.- Remember the responsive design
Find out more about the footer
As you may already know, the footer of emails represents the signature or closing of your newsletter. Users can find it at the bottom of the email, where they can view data such as the sender's contact information, links, social networks and information of interest to the recipient.
This element is usually standard because it doesn't vary from campaign to campaign. That's why it's important to design a creative newsletter footer. You can have a template, but make small modifications, whether it's in the typography or the colors you want to use.
The idea is that you can have a footer in your newsletter that is eye-catching enough. For example, if you include your social networks, you are inviting users to learn more about your brand . You direct them from a direct channel to other more massive ones that also have high reach and effectiveness.
Elements to create your creative newsletter footer
If you want to have a creative footer for your newsletter, you just need to know a few key points. This way, it will be easier for you to design the footer for your email marketing campaigns . Do you want effectiveness? Make sure to include these elements.
1.- Unsubscribe link
Email footer with unsubscribe link The first thing that is recommended to place is the unsubscribe link . This is not about inviting the user to unsubscribe. On the contrary, it is about showing them that you give them the freedom to do so if they wish.
Sure! Nobody likes to lose subscribers, but it's important to add this link at the end of your newsletter. Put yourself in the subscriber's shoes, imagine how frustrating it would be to want to unsubscribe from a site and not find the option.
Plus, it's better to give them that alternative than to keep sending them emails that they may no longer be interested in. They probably won't open them, which will directly affect your open rate.
This is not just a protocol, in fact, there are international consumer privacy laws that require it. So comply with these policies and you will earn the trust of your subscribers.
2.- Contact information
Keep in mind that there may be subscribers who are not very familiar with your brand despite receiving your newsletters. For this reason, it is important to include information related to your company in the footer of your email.
By providing contact information, you give the subscriber the opportunity to contact you when they have a question, doubt or complaint. Keep in mind that if they have your information, they can make a complaint to you privately by email and you can avoid ridicule on social media.
Below you will see some of the data that is recommended to be included:
Link to your website: this way your contact will be able to find out all the necessary information about your brand.
Postal address: If you have offices, it is extremely important that you include your postal information. This way, the subscriber feels more confident that you are dealing with a real company with a physical headquarters.
Contact email or phone number: the most basic and important thing to allow the subscriber to communicate is the contact information. You can add one or more emails and phone numbers in case you want to direct them to the various departments.
3.- Calls to action on social networks
Footer with social networksAnother key element for designing a creative newsletter footer is the social media buttons. It is common for newsletters to include a call to action depending on what you want the user to do, but these would be secondary CTAs.
They advise placing them in the footer of the newsletter so that they do not interfere with or take away the focus from the main CTA. Place them on the platforms where your brand has the greatest potential and reach.
This is a way for people to get to know you better and will give you more visibility on social media and a larger audience .
4.- Legal information
It is important that every email footer contains certain legal information. Normally, these are the small prints placed in the footer, in which certain data is detailed so that the recipient understands the policies of said delivery .
