For Equimedia’s client base, these challenges italy mobile number search center around the myriad of digital touchpoints where “B2B companies must get in front of their customers.” To help her clients build that omnichannel relationship, Britton changes the conversation she has with them.
“It’s that shift from thinking about not just single sales channels, but how all those different sales and marketing channels reinforce each other, how they impact each other. Just building that omnichannel relationship is obviously a very important thing for everyone.”
What makes omnichannel especially difficult, Benedetti adds, is the depth of product information required for B2B. “This is nothing like consumer products,” he says.
He cites the example of Bürkert , the German manufacturer of fluid control systems. “When you look at Bürkert’s product catalogue, which is very deep, with hundreds of thousands of products, the filters are very technical. The DXP has to be able to implement this highly technical level of detail and be able to scale it across many geographies – more than 30 in the case of Bürkert. And on top of this, the experience – the way you present this incredible complexity – has to be simple and memorable, because that’s what we get from B2C!”
It all comes back to the customer experience, says Benedetti.
