Micro influencers, on the other hand, post more sponsored content, as they likely have a tighter budget. They are a strategic choice for advertisers looking to stretch their budgets – smaller phone number database free influencers often have closer relationships with their audiences, leading to more authentic brand partnerships, higher engagement , and better conversion rates.”
Sponsored posts spike during the holiday season: As expected, Emplifi confirmed that sponsored post frequency peaks during the months leading up to the holiday season. Additionally, there has been a slight year-over-year decline in sponsored posts on Instagram, likely due to economic factors causing brands to adjust their marketing budgets.
Collaboration strategies: Small brands opt for macro-influencers and large brands for micro-influencers ; Emplifi’s report shows that smaller brands on Instagram tend to collaborate with at least three macro-influencers for every micro-influencer, in order to increase brand exposure and visibility.
Similarly, larger brands tend to have more collaborations with smaller influencers (Instagram influencers with 50,000 followers or less), working with up to 10 micro-influencers for every macro-influencer they leverage. This approach allows larger brands to tap into niche audiences while still maintaining a broad reach across the platform.
