As a professional in the management of a hotel or a rural house, it is important to be clear that communication with our clients through email marketing is vital to encourage the return of clients, through commercial actions that promote:
Memory
Loyalty
Incentive
Offers
Email marketing and SMS marketing canadian cfo email lists campaigns, aimed at attracting customers to visit again, are an essential and necessary means for the hospitality and catering sector. Part of the success of good communication sometimes lies in the correct communication and dissemination of the activities, offers and promotions carried out in the establishments.
Email marketing and SMS marketing for hotels and rural houses
4 Uses of Email marketing and SMS marketing in Rural Houses and Hotels :
Information channel: Create a communication channel with your customers and inform them with periodic or occasional communications, about offers, special conditions, scheduled events, confirmation of reservations, thank you messages, notification of losses, congratulations on specific dates, etc.
Satisfaction surveys: Promote consultations or satisfaction surveys to improve both the service and the activities of our rural house or hotel.
Offers:
Being able to react immediately to a bad forecast, offering special deals or conditions that help you overcome periods of low occupancy.
Be proactive and expand your offering during low occupancy periods, informing customers of promotions or special conditions for dates outside the high season.
Content of interest: Offer specific and complementary content to users that may be useful when staying at the hotel, such as restaurants, activities to do, monuments or nearby places to visit.
Email marketing and SMS marketing tips for hotels and rural houses
4 Practical tips for carrying out a good email marketing and SMS marketing campaign for Rural Houses and Hotels :
Always ask for our clients' email address and mobile number, either at the beginning of their stay or at the end.
Request your permission to send you offers or information.
Carry out promotions that are really interesting for our clients, such as discounts on weekends outside of high season, free admission for children on certain days, free breakfasts, free excursions, etc.
Send reservation confirmations, thank you notes for your stay, and satisfaction surveys.
Email and SMS are a very economical and highly effective communication and information channel for mass communications, including promotions, offers, communications, as well as activities and events, to encourage loyalty.
Email marketing and SMS marketing are very helpful when it comes to increasing reservations at our hotel or rural house.
