A first step in creating your strategy is to define your brand's goals. This way, you can direct your actions towards achieving your goals. In fact, it's not a problem if you start with 100 contacts to promote your brand on the web, as it can have significant growth. Therefore, it's important to take care of your contact list and learn to know each of your clients, in order to determine what type of information you can send in your emails.
What is a database for mass mailing?
Before you start with email marketing databases, it is important to know that this is an email list with people who have subscribed to your newsletter.
Once you have this information, you can communicate more easily and directly with each of your customers. Also, consider the fact that if they decide to provide their information, it is because they are interested in both your products and your services. Therefore, you must strive not to disappoint them.
At the same time, all the information that is stored in the database will also depend on the niche you manage. So, if you have a marketing course page, it is ideal to know the level of knowledge of your users in order to offer the appropriate content to each profile.
For this type of digital strategy, you must know your lead's email address. This information is mandatory, and the more information you have, the more beneficial it will be for you, as you will be able to create and send better quality content.
Why you should not buy an email list?
BluCactus - email marketingEmail marketing is more advantageous than you might imagine, as it is a direct means of communication that allows you to connect with your users through better organization. On the other hand, you can boost your sales, reinforce your existing database and generate trust to better relate to your target audience. However, this will only happen if you use email marketing correctly.
For example, when you buy a mailing list, in addition to making a considerable expense, your email marketing campaign will be at risk. It is likely that many people will open your emails to see the content you have sent , but when they realize that they have not subscribed to your page, it will be sent to the spam folder. In this way, you will lose the effort, time and money you have invested.
So, if you have been considering buying a database, we will explain the reasons why you should get this idea out of your head:
Your reputation will suffer, as no one will trust receiving an email from a brand they don't know yet in their inbox. This way, the user will most likely send your email to the spam folder, generating ebay phone number data what we know as invasive marketing.
It will become spam because the user has not opted in to receive the information you are sending. Also, when you buy a database many of the users will not be up to date, or do not exist, which will automatically turn your email into spam.
This is an illegal practice. In fact, in many countries there are laws on electronic commerce and advertising, which establish that a person must give their authorization to receive emails.
How should we get a database for email marketing?
BluCactus - email marketingCollecting company data for email marketing is not a difficult task. However, once created, you must maintain it to take advantage of its benefits. The following elements cannot be missing from this strategy:
Add subscription forms to your website as this is the best way to increase your database.
Use pop-ups with subscription forms to your newsletter .
Create guidelines that can be developed across social media to get the right users into your database.
Add landing pages that can be promoted through your social networks for subscription to your newsletters.
Make your invitation to your social media followers creative, that is, include discounts or contests that encourage them to subscribe to your contact list.
Focus on offering exclusive content so that your users can recommend your brand and remain as interested as they were at the beginning.
You can also promote the database in your physical store by asking your customers to subscribe to your list.
If you are hosting an event or participating in a trade show, take the opportunity to create your database.
How to segment a database?
Now, for the segmentation of your database, we recommend that you enlist the help of marketing experts to efficiently manage email marketing tools .
Your database must be optimized so that your business can become known by reaching the target audience. Therefore, here are some tips regarding the elements you should segment:
New Subscriber Groups Once subscribers provide their data, it is important to give them an incentive. To do this, welcome them and offer a gift, which in this case could be a coupon, a discount, etc.
Inactive Users Did you know that some users can become inactive again? You just need to create a strategy with your marketing team to attract them back.
Purchase history Purchase history should also be segmented, since by having user data you should do everything possible to get them to return.
BluCactus - email marketingOpen Rate Through the open rate you can segment your users according to their relationship with your emails.
User Interests Each of your users has different interests in your business, so you can segment them into lists to send them content that is truly relevant to them.
Anniversaries and Birthdays When you segment birthdays and anniversaries into lists, you can make your followers feel special by receiving a little something for them. Also, by feeling pampered, they will be interested in continuing to subscribe and will add more value to your brand.
Purchases If your business has a variety of products for sale, you can segment users through their purchases and in turn find out what else they expect from your business.
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As you can see, having a well-structured and segmented database will allow you to carry out better actions through your email marketing campaign.
Like influencer marketing, email marketing provides effective strategies for any business.
That is why, regardless of your niche, if you are interested in collecting company data for email marketing , at BluCactus Argentina we can help you by offering a professional service.
