The key components are Brand, Generic, Competitors, Discovery list of canada cell phone numbers campaigns, and specified keyword match types. The distinction between new users and returning users is optional. Remember that this entire process can be automated. SplitMetrics Acquire can identify which branded and generic keywords you want and move them into the appropriate campaigns right away. Tip Keywords are words or phrases that you bid on as an advertiser.
Search terms are terms that people enter when they search. Brand Campaigns Brand Campaigns include keywords related to your app name and brand. They have two goals User acquisition Getting downloads by showing ads to users searching for your app. Brand protection Preventing your competitors from showing their ads for these keywords. Brand campaigns are valuable because branded search queries make up a significant portion of all searches in every category.
You may not have a lot of keywords in this campaign, but they will drive significant traffic and have high conversion rates due to their high reach. Brand campaigns target App Store visitors who are already searching for your brand and app. These are visitors who are prone to purchase, meaning they came to the App Store knowing exactly what they were looking for, rather than browsing.
