It's easier, more immediate and definitely more impactful to ask a question in front of everyone's eyes. But what is social customer care and why is it so important?
We could define it as a sort of “ customer service ” provided exclusively on social media where the brand is present.
From here, therefore, the management of requests and questions from users passes, but also the resolution of comments and reviews.
It differs slightly from community management, because mexico whatsapp shopping data social community management includes both caring and starting a dialogue with all users who participate in various capacities with comments (without necessarily needing ongoing assistance). With general engagement objectives.
But why is it so important? As we have anticipated, users are particularly active on social media. Consider that:
On Instagram, over 150 million people a month message businesses using Instagram Direct .
64% of users would rather send social messages to companies than wait on the phone.
76 % of people who write to a company do so for support or assistance requests.
According to Meta, people who send a direct message to a business do so because they feel more connected to the brand .
For 71% of users, the responses provided by companies to social messages increase customer loyalty .
All good reasons why you shouldn't underestimate this service, right?
Simply enter the date, start and end times to publish it for free .
You can then add photos, useful information, posts, links and everything you need to reach a large audience.
12. Email marketing
After having accumulated – thanks to specific campaigns – a contact package divided by location , you can also use newsletters to invite the public to your event. In the email you can add everything you need: the dates, the details or the ticket sales. You can learn more about the topic of email marketing here .
13. Instagram in the key of events
Instagram is also perfect for promoting your local event online. You can do this by using hashtags of course, contacting local influencers or simply famous personalities in your sector of interest, who can act as spokespersons for your project.
