Location-based mobile marketing allows for a strategic and aggressive tactic known as "geo-conquesting." This involves setting geofences around competitors' locations and sending targeted offers or alternative solutions to customers who are detected within those areas. For instance, a mobile network provider could target users near a competitor's service center with a special data package offer. This strategy directly draws potential customers away from rivals, giving your business a significant competitive edge and directly boosting your sales.
Enhancing Event Promotion and Attendance
For events, concerts, or workshops, location-based mobile marketing is invaluable for maximizing attendance. By sending timely reminders, special discounts for last-minute tickets, or directions to attendees when they are approaching the venue, shop you ensure higher show-up rates. This is especially effective in cities like Dhaka, where traffic and directions can be a challenge; a timely push notification with a map link can make all the difference, translating directly into more ticket sales or registrations.
Seamless Integration of Online and Offline Journeys
Location-based mobile marketing bridges the gap between online engagement and offline purchasing. A customer might discover your brand online, but it's their proximity to your physical store that converts them. By using location data, businesses can offer incentives to visit the store, collect in-store behavioral data, and then retarget them online with relevant offers. This seamless integration ensures a holistic customer journey that maximizes sales opportunities across all touchpoints.
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