Not Backing Up Your Database Regularly

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Data loss can be catastrophic. A critical, yet often overlooked, mistake is not implementing regular and secure backups of your mobile contact database. Technical glitches, human error, or cyberattacks can lead to the loss of invaluable contact information and customer data. Ensure your database is backed up frequently to a secure, off-site location, with clear recovery protocols in place. Data security and redundancy are paramount for protecting your most valuable marketing asset.

Using Outdated or Non-Compliant Data Storage Methods
Storing your mobile contact database using outdated or non-compliant methods is a significant risk. This includes using unsecured spreadsheets, local drives, or systems that don't meet modern data security standards. Ensure your database is hosted on secure servers, preferably with robust encryption, access controls, shop and regular security audits. Adhere to data retention policies and anonymize data when necessary. Non-compliant storage can expose your business to data breaches and regulatory penalties, undermining all your efforts.

Not Segmenting for Network Carriers in Bangladesh
A specific mistake in the Bangladeshi context, though less common now with advanced platforms, is not considering network carriers (GrameenPhone, Robi, Banglalink, Teletalk) in your mobile contact database management. While most platforms handle this seamlessly, ensuring compatibility and optimizing delivery for different networks can improve performance. Be aware of any specific carrier-imposed limitations or unique service offerings that might impact message delivery or formatting, ensuring your messages always reach the intended recipient without issues.