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1. New forms of e-commerce in the Metaverse
Using cutting-edge technologies to innovate content : AR/VR, cryptocurrency and blockchain will provide a good foundation and broad possibilities for brands to explore innovative products in the metaverse. The global AR/MR market is expected to continue to expand at a compound annual growth rate of 79.2%. Virtual stores, visualized digital goods, NFTs, virtual people, etc. will attract consumers through innovative product content and stimulate users' potential shopping needs.


Focus on personalized experience : According to Fastdata data in cyprus phone number lead January 2022, the global population of Generation Z reached 2.47 billion, accounting for 32.1% of the total population. It is the most populous generation in the world and will support the basic plate of Metaverse e-commerce consumption. Generation Z attaches importance to quality of life and consumption experience, and is willing to pay for "self-pleasing". Another survey shows that 71% of customers expect brands to provide personalized experiences. Therefore, how to highlight individual characteristics and provide differentiated high-quality experiences will surely become the focus of brands in building the Metaverse e-commerce landscape.