Why? Because the local business appears more human. It’s easier to form a relationship with it; it’s easier to follow and appreciate it.
Let’s look at eight ways to use social media marketing to humanize your brand, whether your business is massive or a solopreneurship.
Show Your Humorous Side
Nothing helps people bond like humor. Sharing a joke or laughing over something oman telemarketing list funny together is a great way to deepen relationships and forge deeper, more meaningful connections.
As a brand, you can use social media to showcase how funny and witty you are. It will not only boost engagement rates but also show your followers that there’s a very real, human side to your brand.
Before you start cracking witticisms, take a moment to consider the personality of your brand and your target audience. What are they like and what do they like? What kinds of puns are likely to make an impact?
Going is a great example of a brand that has found a way to connect the nature of their flight deals business with airport and travel humor. Their banter is relatable and inherently shareable, as most people will have experienced the situations they are taking the mickey out of on social media.
Source: instagram.com
Share Some Behind-the-Scenes Snapshots
People are often curious about what goes on in a company. They want to know what it’s like working there. They want to know what the offices look like. They want to know how you come up with ideas, how a product is made or packaged, and so on.
Showing them a sneak peek behind the scenes of your brand will instantly humazine it. It will also deliver a lot of useful information and help you show off your staff and their personalities.
Depending on the nature of your business, you can show your assembly line, the process of packaging, what a brainstorming session looks like, etc.
You can also show what your team does in their time off together. Ahrefs is a great example of putting this tactic to great use. Their Instagram profile shows their staff engaging in all kinds of activities, from participating in conferences to going skiing at a team-building event.
Market Your Offline Efforts
On a similar note, you can also take photos and videos of your offline marketing efforts and showcase them on your social media profiles.
For example, if a member of your team is the speaker at a notable conference, make sure to film parts of their talk for socials. You can even stream the entire event live, if you are allowed to.
If you run a local charity event, promote it online too. This is a great way not only to see your staff in action, but to convey a lot of your values and beliefs to your followers.
Kianda, for example, has done a good job with showing their presence across various fairs and other offline events. Even if you can’t make it there in person, they do a great job of capturing the atmosphere and sharing all the most important conclusions and details from it.
Make sure your posts don’t come off as overly promotional. Think of it more as a way to capture the faces and personalities of your staff rather than promoting a specific product or service.
Write in a Casual, Friendly Tone
The tone of voice you use on your social media profiles will help you establish better connections with your followers and make your brand appear more human. Ideally, you want it to be friendly, casual and laid back.
The tone of voice of your brand and website may be quite serious. When this is the case, try to adapt it at least somewhat to social media. You can still come off as highly professional and a bona fide expert, even if you are a bit less formal.
If your brand voice is casual anyway, don’t be afraid to be quirky, humorous, and friendly. It will make you infinitely more relatable, and your posts will generate higher engagement.
Pergola Kits USA is a great example of this tactic. Their Facebook photo captions read like a conversation with a friend. They may be showcasing some of their products and trying to get you to check them out and potentially buy them, but they do it in a very non-salesy tone. They aren’t afraid to be funny, and they sound just like someone you’d meet in real life, trying to find the best pergola kit for their home.
