New opportunities in organic search

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Even though outdated SEO tactics are losing their effectiveness, SEO still provides new opportunities to improve visibility and attract organic traffic.

Voice Search
With the increasing popularity of voice assistants like Google Assistant, Amazon Alexa, and Siri, voice search is becoming increasingly important. Users are now framing their queries differently – more often as questions or longer phrases. Optimizing for voice search means focusing on the natural language and questions that users ask.
Artificial Intelligence and Machine Learning
As search engine algorithms are increasingly powered fusion data by artificial intelligence (AI) and machine learning, such as Google RankBrain, the SEO strategy of the future must focus on delivering quality answers and experiences that meet not only current demands, but also those of the future, thanks to the growing role of AI.
User Experience (UX)
SEO and user experience are more intertwined than ever before. Search engines like Google increasingly favor websites that offer a positive user experience – fast page loading, mobile-friendliness, easy navigation, and interactivity.
Position Zero and Featured Snippets
Search engines today display so-called "featured snippets" - snippets that answer users' queries directly in the search results. If your website offers accurate and concise answers to frequently asked questions, you have a chance to get into this so-called position zero, which will increase your visibility.