As digital marketers, we're all about networking . But before we sell, support, or educate, we have to attract. The subscription page is the first handshake between a brand and its potential customers.
This comprehensive guide will walk you through the process of creating opt-in pages that don't just collect emails, but lay the groundwork for building relationships.
We'll cover all the aspects that influence the student data success of your opt-in pages, as well as the success of all the campaigns they contribute to. Namely, copy that resonates, attention-grabbing design, and data-driven strategies that guide ongoing optimization.
We will use real examples from the following companies:
Ship
Hyperproof
HubSpot
Wrike
BambooHR
Thoropass
JobDiva
Bloomreach
CrashPlan
Justworks
Let's get started.
Your vision, our Creator
Drag, drop, and design high-converting landing pages
What is the Creator?
Landing page builder
What is a subscription page?
An opt-in page is a strategic digital marketing asset designed to capture potential customers by exchanging valuable content or offers for visitor information . It's an approach focused on building a database of potential customers who express interest in your content or services.
It usually consists of a short form along with text that persuades visitors to fill it out with their email address.
Information: Opt-in pages are often confused with squeeze pages , and in fact, the terms are sometimes used interchangeably. The only subtle difference is that a squeeze page, in addition to collecting email addresses or other personal data, can also aim to redirect users to another page, have them watch a video, or download a PDF. It's not always about collecting an email address; it can be any call to action that "gets" the visitor into a sales funnel or sequence.
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