Ideally, an online business should position itself for short-tail keywords because they have more searches. But this is not easy because competition on Google is fierce.
For this reason, an SEO positioning agency is responsible for analyzing this market and bay poland telemarketing data determining whether it is possible to position the client for the main keyword and, if not, they could begin their strategy by positioning long-tail keywords.
This way, you will have visibility and a place in search engines, which always has a positive influence.
2. Keywords of opportunity
Opportunity keywords are new or low-competition keywords that are revealed in a keyword analysis and that SEO agencies use to target a new user market or an innovative business opportunity. They are very important, and can be used as semantic words in a post to attract users.
3.The volume of the keyword
Volume is the number of users searching for that keyword in a month. You would never try to rank for a keyword that only 10 people search for per month, right? Although there are cases where they are used as objectives, it is not very common because the ideal is to increase organic traffic. In addition, the higher the volume, the more opportunities you have to optimize your content and compete for it.
4.The competition of that keyword
And this is one of the most important analysis factors.
Imagine you are a startup and you want to rank for “SEO agency”. Although it has an average of 50,000 searches per month, its competition is high and its ranking difficulty is between 48 out of 100.
So, you could choose to position yourself for “SEO positioning agency in Madrid”, whose monthly volume is about 500 searches on average, but its positioning difficulty is low, around 40 out of 100.
