Content Often Go Through A

[database50]

Top-performing Enterprise Marketers Cite Fewer Challenges Than Their Peers. Click To Enlarge Team Structure: How Enterprise Marketers Are Organized If You’ve Worked At An Enterprise, You’ve Probably Lived Through The Pendulum Swing Toward And Away From Centralization. In , The Swing Is Toward Centralization. Forty Percent Of Enterprise Marketers Say Content Requests Go Through A Centralized Content Team.

Thirty Percent Say Each Department/brand Produces Its Own cayman islands phone number resource Content, And % Say Departments/brands/products Share Responsibility. Five Percent Say The Content Creation Is Outsourced To One Or More Agencies, And % Say Other. In Enterprise Organizations, Requests ForCentral Team. Click To Enlarge Content Strategies Integrate With Marketing, Comms, And Sales Sixty Percent Say Their Organizations Integrate Content Strategy Into The Overall Marketing Sales/communication/strategy.



Only % Say Content Is A Stand-alone Strategy For Content Used For Marketing. Just A Few (%) Say They Have A Stand-alone Strategy For All Content Produced By The Company, And % Say Content Is Integrated Into Another Strategy. Only % Say They Don’t Have A Content Strategy.