Direct and indirect marketingalthough they seem

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Pick up in store magazine luizainteractive marketingthe production of interactive content is focused on creating opportunities for interaction between the company and the public. In this way, it results in increased engagement and the promotion of valuable experiences. In addition to these points, interactive strategies enable the collection of relevant data for marketing and sales teams, through the analysis of their answers in quizzes, infographics, calculators and other interactive formats.

An example of interactive content is the creation of interactive south africa whatsapp data questionnaires that lead the user to learn more about their pain points, then presenting blog posts that can help them along their journey. opposite, direct and indirect marketing refer to different concepts. Direct marketing ― also called data marketing ― consists of using a database to speak directly to a person.

Examples of this are sending direct mail, email marketing and telemarketing. In this type of strategy, personalization and relevance are rules to avoid annoying people. Indirect marketing refers to brand promotion that does not look like advertising. The intention is that the public does not realize that this is an intentional action by the company. Like this? It's easy to understand when you think about one of the first marketing actions in games: the insertion of mcdonald's kiosks in the game the sims.