Defining Marketing and Sales integration is synonymous with improving your results.

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With alignment between the two teams, it is possible to analyze each stage of the customer journey , from the marketing funnel, through Inside Sales, to the sales funnel , from attraction to retention, to know what is philippines mobile database well and what needs to be adjusted. In fact, it is precisely this dynamism that makes Digital Marketing a results-driven model.

Marketing and Sales integration must happen at all levels. It is up to each of these teams to take action to adjust any metrics that are failing. ROI can be more easily calculated in scenarios where the areas are integrated.

A simple example: let's imagine that a company that sells online courses has the goal of closing 5 contracts per month. To reach this number, it was calculated and aligned in the SLA that Marketing would need to generate at least 1000 Leads per month. With this data, Sales can monitor whether the number of Leads it is receiving will be enough to reach the goal.

On the other hand, if Marketing is generating sufficient volume, but no new sales are being closed, it is possible to try to understand the situation from the other side, to know what needs to be improved in this capture.