Follow up only when necessary

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One of the controversial issues within the work of a press officer is follow-ups. These consist of direct contact with journalists in newsrooms via telephone and other channels, with the aim of obtaining feedback on a given topic.

What happens is that some advisors cambodia mobile database this contact and end up creating a negative image in the newsrooms.

Therefore, a valuable tip is to avoid calling several times and be aware of the closing of stories, a time when journalists normally do not have time to respond to press offices.

These are just some of the important practices for an advisor’s day-to-day activities. The tool’s benefits for companies include:

visibility;
brand strengthening;
credibility;
transparency in the relationship with the target audience;
products and services become news;
spokespersons become a source for the press;
news in media relevant to each business segment;
optimization of positioning on Google based on online news;
crisis management.
It is important to remember that efficient press office work must be consistent, since building authority in the spontaneous media takes time. However, the results in the medium and long term can be quite satisfactory.