How to use the customer purchase journey to generate more business?

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The essence of the buying journey method is to be aware of the stages and know how to identify which of them the customer is in. With this reference, create content that is appropriate for the type of demand that the moment requires — from introductory and superficial to richer and more specific content.

In this way, we approach not only those macedonia mobile database taking the first steps on their journey, but also those who are further along, answering their questions and offering solutions to their problems.

This requires, of course, defining who the possible buyer persona profiles are for your products and services.

Keep in mind, for example, that in the technology sector it is common for the client to be another company. This means that they may have qualified people who understand the solution you offer, so the content may be more technical.

However, this is not the rule: entrepreneurs may also be looking for that product for their small or medium-sized businesses. Content should take this into account so that you can establish a closer dialogue with each lead.

To make it easier and better understand what to do at each stage of the process, talking to your leads and most loyal customers can be a great strategy. From this feedback, you can understand what your persona’s biggest questions and interests are.