business page needs a call to action—or CTA

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Luckily, you can add a CTA button right to your page. Conveniently placed just below your cover photo, the button can inspire users to engage with your brand.
While Facebook provides tools for creating a CTA button , the actual call to action is up to you. Depending on the type of brand you’re building, you can choose from a long list of predefined actions. Choose the CTA that best aligns with your brand’s goals.

Managing comments
The key to effective social media marketing is to kenya phone number data encourage fan engagement . Facebook is no exception, providing many easy ways to interact with customers, including direct messages, posts, and comments.

Ratings and reviews on your business page can be a great way to promote your business – people trust these recommendations much more than regular advertising. They will be even more annoyed if there is an occasional negative comment. Because of this possibility, it is very important to monitor your ratings, reviews and comments. Customer interaction management should include responding to both positive and negative reviews and comments.

Personal interaction on Facebook shows customers that you are willing to listen to their issues and that you care. This will help you build their loyalty and get more positive reviews in the future.

Using Messenger
Just like commenting on reviews, using Facebook Messenger has several benefits for your brand . If you decide to use Facebook Messenger as a business tool, you will need to be prepared to respond to your customers promptly. Your response statistics will be displayed on your business page. Therefore, be consistent in responding to all messages you receive as soon as possible to earn positive feedback for your quick response.