14 Tips to Generate Leads Without Spending a Dime on Ads

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Now that you know how we classify business opportunities within our database, I will show you the strategies we use to attract and convert these people and tips that can be applicable to your Digital Marketing strategy as well.

You probably already know some of these strategies, but here we will tell you exactly how we apply them to get results.

Come with me!

1. Define your Buyer Persona
All the actions I am going to mention in this list are much more effective in practice, because they take into account our Buyer Personas.

The Buyer Persona is the semi-fictional representation of our ideal client. It has a name, position, professional objectives, main marketing problems, among other data.

This helps us direct all our strategic actions within the sri lanka mobile database Marketing team, as we create content focused on the people we want to reach and their customer journey , optimizing our efforts.

To learn more about buyer personas and how to create your own, I recommend our free material :

rock-convert-cta id="42127"] 2. Organize your sales funnel
Before implementing a lot of Marketing actions , my suggestion is to organize your business's sales funnel.

If you're not familiar with the term, the sales funnel is the representation of the stages a potential customer goes through before closing the sale.

This helps the Marketing team in terms of its alignment with the sales force , as it establishes processes so that everyone meets the business objectives.

With a more defined funnel, you will be able to better decide which marketing strategies and actions you are going to implement.