How to use the Display Network

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If you don't have the Google Ads Pixel installed on your website yet, read this article with what you need to know about Google Tag Manager and get started installing the Pixel.

After you've installed Pixel and made all the basic settings for your Ads account, go to your dashboard and click on the "New Campaign" option.

You will now see the “Search and Display Network” options. Select the last option and edit your ad.

Types of segmentation in Google Ads for E-commerce
To better understand the Google Display Network and how to use it to boost your e-commerce sales, it is important to know the types of segmentation .

There are six types in total and we are going to south korea mobile database explain them to you one by one below.

Segment by context
As we mentioned above, in the Display Network it is possible to advertise according to the context of the website , and that is the first segmentation possibility: contextual.

Here, Google Ads automatically selects websites related to your keywords .

Segmentation by channel
Another option is to choose specifically which websites you want to appear on; in this case, segmentation is by channel.

Segmentation by topic
This type of segmentation consists of the automatic selection of websites from the Google Display Network on specific topics, according to what attracts the attention of your buyer persona.