5. With the other channels you have access to additional analysis tools

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The analytics available on social media are basic compared to tools like Google Analytics , Hotjar or Screaming Frog .

With these, you can monitor the behavior of your users on your website and more easily find points for improvement in your strategy.

For example, with these platforms you can find out:

the pages with the best dwell times,
the points of greatest interest to users within a web page,
your favorite content,
their interests,
among other relevant information.
Social Media and Content Marketing: the winning norway mobile database symbiosis in digital strategies
We already mentioned that planning an integrated Content Marketing and Social Media strategy allows you to obtain better results. Why?

Basically, because by combining them you can vary between different formats and consolidate all your content to better track it.

In addition to this, working with an integrated strategy helps you maintain editorial coherence between all your publications, something that makes it easier to communicate your brand values .

Likewise, using social media as a Content Marketing tool enhances your actions to build an audience and direct it towards channels that belong to you, such as your website or blog, where you can capture their data and begin to do valuable analysis.

This helps you make better decisions, create more relevant communication strategies for your users and, ultimately, attract more organic traffic.