Table of Contents
Get to know Instagram Reels: What is it?
Get to know Facebook Reels: What is it?
How Reels Work on Instagram and Facebook
What is the difference between Reel and TikTok?
How can Reels be useful in promoting your business?
Techniques for creating interesting content on Reels
summarize
Get to know Instagram Reels: What is it?
Instagram Reels is a feature that was added to the Instagram application in 2020 to compete with TikTok to help users create short videos with various creative styles and effects, which has become very popular for people who make video content. Instagram Reels works similar to the TikTok application, with complete editing tools and can be easily shared to stories.
Get to know Facebook Reels: What is it?
As you know, Facebook and Instagram are owned by the same person, so Facebook has developed a Reels feature similar to Instagram. Facebook Reels has similar features to Instagram Reels, where you can watch Facebook Reels via Facebook Watch or videos on the feed page. You can create video clips just like Instagram and can also share them to the feed page.
How Reels Work on Instagram and Facebook
Reels is a very popular video feature on Instagram and Facebook, but it is more popular on Instagram. It allows users to create short video content within Reels. It has a variety of tools, styles and effects to make it fun and easy to share with users on the platform. It works similarly on both Instagram and Facebook.
Create Reels videos Short video content Users can create Reels videos using features available in the Instagram and Facebook apps. Edit clips and upload them without saving.
Access users' Reels from both Instagram and Facebook platforms through the Explore page or on your Feed. If you go to the Reels Feed page, you will see many videos that interest you.
Easily send and share Reels videos to your Instagram or Facebook account by tapping Share. You can choose to share to your Feed, Stories, or message your friends.
You can explore other people's Reels by going to their profile, which will show relevant or interesting Reels, and you can follow that user.
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What is the difference between Reel and TikTok?
Of course, Reels are a feature of Instagram and Facebook's video content posting, but TikTok is already a platform that focuses on video content. The format of posting video content is similar, but Reels is an option for making short video content only. The tools used to make Reels and TikTok are not the same. TikTok has more tools to create video clips, but Reels has fewer tools for editing and creating clips.
Generally, people who like to play both Reel and TikTok often edit videos from apps or editing tools and then upload them to both Reel and TikTok because if you create a clip in TikTok, even if you can download the clip, it will have a watermark. And creating a clip in Reel cannot download the clip.
How can Reels be useful in promoting your business?
Both Instagram and Facebook's features can be utilized for truemoney database marketing purposes, including using Reels to create short vertical video content to promote your business in an interesting way and connect with your target audience on the platforms effectively. It can help you promote your business effectively in the following ways:
Creating creative and engaging Reels videos can help your business gain exposure and generate new followers. Creating engaging content will have a higher chance of being shared and will increase interest in your business to the desired audience.
Present your products and services in all forms using Reels to show your products or services from different perspectives in an interesting and unique way.
You can immediately comment or interact with interested parties, which helps connect with customers and build relationships through responding to content to create understanding of products and services, increasing the chances of becoming new customers.
Create Reels ads to generate enthusiasm among customers. You can buy Reels ads on Mata.
Connect with your followers using Reels to instantly build relationships and interact with your audience who engage with your content, by responding to questions or feedback, or providing helpful advice.
Techniques for creating interesting content on Reels
Any business that wants to create short video content through Reels is considered something that will make your business stand out as another channel of awareness to the target group. Because nowadays, people are very interested in watching short video clips. So today we will introduce techniques for creating interesting content on Reels for various businesses to use.
Choose an interesting topic: Choose a topic or approach that is interesting and relevant to your target audience, such as current popular ideas and trends.
Create creative content: Submit creative and engaging content, such as using unique effects, filters, and perspectives, or use popular templates from others to create your own clips.
Use music that fits the mood: Choose music that sets the mood and is appropriate for your content. Music can help increase interest and create the right feeling for your video.
Create Uniqueness: Creating unique and original content is very easy to remember. Try to experiment and create your own unique style and delivery. It may not happen with the first clip, but keep copying and creating until you find your own style.
Edit to create fun and not boring Use editing tools to add fun to your videos, such as adding effects, playing with speed, or adding text. You can check out other users' examples.
Focus on the main points in the opening of the clip. In 5 seconds, you should emphasize the main content in a short time. So, focus on the important and interesting points. Call people to watch the clip until the end, which will have a good effect on the algorithm of Instagram and Facebook.
Catch the trend in creating videos. If there is a trend that is hot or a popular song that is popular at that time, try creating content related to that trend to increase the chance of your video being seen more.
