Personalization of the message

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One-size-fits-all emails no longer work.

72 % of consumers say they only engage with marketing messages tailored to their interests. For “frequent shoppers,” it’s even more accurate. 80% of them will only buy from brands that personalize the experience.

Marketers get it: 69% use some form of email personalization.

To stay competitive, you need to personalize your email messages, too. An email marketing automation platform can help you do that without adding a lot of extra manual work.

When to use email marketing automation
Automated emails are highly customizable to your business needs. You can send any type of email at any time.

That being said, there are a few key types of marketing emails that we recommend businesses include in their email marketing strategies.

Abandoned Cart Emails
Nearly 70% of shopping carts are abandoned on e-commerce websites.

You can get some of these people to come back and complete their purchases. Send them an email reminding them of the item they have in their cart. Giving the customer a special offer on that item might bring them back.

You can do this by integrating your email automation tool with website tracking. It's even possible to send emails based on other site visitor behaviors, such as viewing a resource on a particular topic.

Newsletters
Sending newsletters on a regular basis is an effective austria phone number data way to keep your audience engaged.

They allow you to put several important pieces of information in a single email, such as company news, events, promotions and interesting content.

Promotional emails
Promotional emails are email campaigns designed to raise awareness about something your company offers. They can focus on a product launch, a service, free downloadable content , or an upcoming event.

They often offer their subscribers discounts or special offers on the product.

Promotional emails can be very successful in getting people interested in your brand. They work best when you target subscribers who are most likely to be interested in the promotion.

Welcome emails to new subscribers
Businesses spend a lot of time nurturing existing contacts, but do you know when a list subscriber is most likely to buy from you?

Right after you subscribe.