Someone who still commits to creating their own content, who maybe produces two or three blog posts a week. You believe in your content. And so you continue to write and publish, because they've told you that consistency is the key to success on the web, that over time you'll improve your positioning. Maybe you even get some results, you even have some return. But you don't measure anything (or you measure badly).
Here, after a couple of years of doing this activity, you risk find your mobile number database that 80% of what you've done has been for nothing. Hundreds of hours wasted, hundreds of hours that you could have spent doing something more enjoyable. A black hole, as I was saying. But do you know what's so cool? That there are very few people out there who use KPIs properly. most web agencies, most e-commerce… 99% of those on the web don't use measurement, or don't do it strategically.
Obviously I'm not referring to competitive markets, where if you don't use KPis you're out. I'm talking about normal companies and professionals. So using KPIs well becomes a crazy competitive advantage, because it allows you to produce income, real income, thanks to your digital presence. More than brand awareness, more than you necessarily have to be there on the web. Here we discuss sales, revenue.
Real money, not fluff. KPIs and positioning: why you can't do without them When we talk specifically about SEO , KPIs are essential. The reason is the same reason why you need trekking shoes when you go hiking in the mountains. If you don't use them you will hurt yourself. So what does it mean to measure KPIs in the SEO field ? Simply put, it means measuring the actions you take to position yourself on a particular query.
- Board index
- All times are UTC
- Delete cookies
- Contact us