Russian Railways ticket sales page

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The owner of the web resource chooses this name himself, and the task is far from as trivial as it may seem at first glance. A short string of characters represents the promoted brand, predetermines the impression and expectations of customers. The domain name will be positively perceived by the audience and promotion algorithms if it meets a number of criteria.

Experts from the domain name registrar HostFly.by have compiled 10 tips that will help you avoid vp facility manager email list the most common mistakes and improve your project's position in search engines.

Own standard
The name must be unique, i.e.

it must not repeat a similar part of the address of other resources with a similar spelling. This approach simplifies the search for the site for users and does not arouse their suspicions. Attempts to impersonate a successful competitor can lead to legal proceedings with a high probability of being punished.

Recognizability
A name is chosen well when it speaks for itself. It can repeat the name of the company, be an abbreviation in which the brand is easily recognized, or be a keyword of the most frequent request typical for the site. For example:

corporations often use their own names (microsoft, samsung) or obvious abbreviations (hp – Hewlett-Packard, lg – LG Electronics, ya – Yandex)
scientific, educational and financial organizations, abbreviations that have become familiar (msu – Moscow State University)
enterprises with a narrow specialization – area of ​​activity (ticket.

rzd.ru –).
Abstractness and associativity
These two concepts are extreme opposites, and the first one is negative. A name that does not evoke vivid images in the user's imagination is easy to forget and difficult to remember. On the contrary, if a visitor sees a connection between the domain name and the site's theme or the brand's direction, the address itself will appear in memory when it is necessary to open the resource's main page again.

Don't use hyphens
A hyphen is a component of a name that, although it does not compromise a site in search engines, does not add credibility to it. This detail, especially dividing an unfamiliar word, is more difficult for users to remember.

Moreover, a hyphen is located on the periphery of a computer keyboard, and on mobile devices it requires opening an additional virtual tab. The inconvenience of entering may prompt interested visitors to add the site to bookmarks, but not all. Such a domain is more likely to cause unconscious irritation.