With digital platforms like Spotify, audio discovery like belarus b2b leads podcasts and audiobooks became more popular.
Spotify has only been operating in Mexico for 7 years and it is already the favorite App of many Millennials, who are the ones who consume the most podcasts .
We could define a podcast as an online radio program, similar to a monologue, where each topic is the center of attention.
Podcasts like Digital Marketing
The most listened to podcasts on Spotify Mexico are:
Happy Hour (Comedy)
The Parrot (Comedy)
Doubts are given away (Psychology)
Martha Debayle (Health and lifestyle)
Creative (Culture)
Some of them started out as entertainment, but have grown so much (as in the case of Happy Hour) that they have created such a loyal fanbase that the program that was born out of pure fun has evolved into a brand.
Podcasts like La Hora Feliz, La Cotorrisa, and Alex Fernández's Podcast were created by stand-up comedians as an extension of their live shows. Hugo “El Cojo” Feliz, co-founder of La Hora Feliz, said in a program that thanks to the people who listen to the podcast , ticket sales for his live shows have doubled and even sold out.
Martha Debayle is an example that radio and podcasts are not enemies, but rather both are two means of communication that help to have greater presence and reach.
The digital entertainment industry has learned how to reach new audiences through broadcasting on various media. In addition to being audio, many people record it and then upload it to their YouTube channel to monetize it.
As a public figure, starting a podcast will help you create a new audience, achieving the digital engagement you are looking for. If you are a company, think about how you can create a program associated with what the brand communicates, such as the case of Elle Magazine, from Grupo Expansión, with its podcast Hablemos de Moda .
Listening to a podcast will definitely make city traffic much more enjoyable.
