But does this mean you should abandon your SEO strategy? Absolutely not. And in this article, we want to tell you why. In it, we explain how Artificial Intelligence is changing SEO and how you should adapt your strategy to this new reality to remain visible and relevant on the web. And, finally, we share with you some of the best AI tools applied to marketing , specifically SEO. Let's get started!
Do you want to discover the future of SEO ? It's called Omnisearch Optimization (OSO) , and it adapts to today's reality, where users search beyond traditional search engines. Click here to download the free ebook where we explain everything.
How to use artificial intelligence applied to SEO
The impact of Artificial Intelligence on SEO
First, it was social media and its positioning as the new search engines, and now it's Artificial Intelligence . SEO is facing many challenges, or, in other words, new strategies or channels that are taking away its sovereignty. So much so that at Cyberclick, we no longer talk so much about SEO, but rather about OSO (omnisearch optimization) .
Users no longer search solely for information on Google, but also use Instagram, TikTok, Pinterest, YouTube, ChatGPT, Perplexity, and so on. In other words, they use social media and AI chats as sources of information. This new reality forces brands to not only focus their efforts on SEO strategies to position themselves online, but also to improve their positioning on social media and try to be selected as sources of information for AI tools.
In this section, we want to focus specifically on Artificial Intelligence and its impact on SEO, telling you what advantages and disadvantages this new reality has for your business.
But first, what can you do to adapt to the incursion of Artificial Intelligence in SEO?
Unfortunately, there are still no tools that allow us to know what AI considers when choosing a website as a source of information and displaying it to users. Therefore, we can't give you advice on how to get your page displayed on platforms like ChatGPT, Gemini, or Perplexity.
In fact, in light of the summaries that Google now automatically uae telegram database as the first result in the SERP, the company has recommended following the same SEO guidelines and best practices . In other words, continuing as before.
That said, it's true that users are increasingly using long-tail keywords to ask questions to AI. In that sense, it might be a good idea to integrate these types of keywords into your SEO strategy to increase your chances of being selected as an information source by AI chats or Google AI Overview.
Advantages of the new era of AI-powered SEO for businesses
Higher-quality traffic : Although AI chats and Google AI Overview have negatively impacted the amount of traffic your website receives, they have actually made the traffic you now receive more qualified. In other words, they have acted as a kind of filter, ensuring that you only receive users who are truly interested in what you have to offer and who have a higher conversion rate.
Possibility of boosting your brand authority : If you get AI to choose you among its references, your brand's reliability and reputation can be greatly strengthened and enhanced, making it appear to the public as a more reliable source of information.
AI Challenges in the SEO World for Businesses
Adapting content to new formats : AI processes clear and concise information better. Therefore, companies must adjust their content strategies to make their texts more easily understandable, with clearer and more organized sentence structures.
Complex algorithms : The algorithms behind Artificial Intelligence are not very transparent due to their complexity, making it difficult to understand them, master them, and know how to position yourself in them.
Best Artificial Intelligence Tools for SEO
As we've already mentioned, SEO strategies remain important. They're the only weapon we have today to increase our chances of appearing as a reference source in AI chats and Google AI Overview summaries. Therefore, it's important to continue working on them.
In this sense, another positive aspect of Artificial Intelligence in SEO, which we haven't mentioned, is that there are a large number of AI tools for marketing equipped with this technology that can help teams develop their positioning strategies. Below, we'll discuss some of the most interesting ones.
Copymate
Copymate is an SEO-oriented content generator that helps your teams create articles faster and more optimized for search engine rankings. It can be adapted to your brand's style and tone, as well as the needs of your project and industry.
It uses GPT-4 technology and has the advantage of being integrated with WordPress, so if you work with this content management system, it's especially recommended. And it not only creates content in Spanish, but also supports a wide variety of languages. It's one of the tools that will most help you improve the application of AI in your digital marketing strategy .