8 content ideas for email marketing campaigns:
Launches
If you are launching a new product or service, inform your customer base via email marketing before advertising it on other media. Make the message clear about its exclusivity: this is a way to make your base feel valued. To make an impact with the new product, it may be a good idea to use images and keep the text minimalist.
Best Sellers
Send an email with the best-selling products of the month. This list can be of 3 or 4 products, illustrated with photos and prices. If there are few units of a thailand b2b leads certain product, don't forget to let customers know
Survey
Some people like to have their opinions heard. Take advantage of this and use email to conduct short surveys. You can use one or two open-ended questions, so there is a chance of getting a larger number of responses, and at the same time, the open-ended question allows people to answer beyond what was asked.
Exclusive content
Offer exclusive, first-hand content to those who are registered in your contact base. This could be videos, infographics, texts, ebooks, etc. This is another way to value your customers' interest in continuing to receive your emails.
Market Comments
Brands can and should do much more than sell. Through an email marketing campaign, you can keep your customers informed about the area of activity in which your company operates. For example, a company that works with information security can take advantage of the buzz about a major data breach that was reported in the media to share information on how to prevent an invasion.
Discount codes and exclusive promotions
In these cases, write objectively and be succinct. Get straight to the point, proposing a single action for the customer in the email. This action could be a download, viewing some external content or even purchasing a product. Because they don't have the same distractions as a newsletter, these promotional emails tend to be highly effective.
Birthdays
Almost all companies have a customer's birthday on their records. In addition to wishing the customer prosperity, you can surprise them a little more by offering a special benefit on their birthday, such as a generous discount code. It is a way to strengthen the relationship with your customer, who will feel special and remembered.
Commemorative dates
Take advantage of commemorative dates to become more present in your customers' lives. In addition to major dates, such as Christmas and Mother's Day, keep up to date with the calendar of commemorative dates related to the area of activity in which you operate.
Remember that putting a lot of effort into the content of each email is very important. By clicking on this link you will find several great tips to enhance the content of the emails you send.
