What is storydoing?
There's no doubt that we all love to hear good stories, which is why storytelling is a very practical tool for attracting consumers by telling a tale they can relate to. However, we all also like to star in stories and be an active character. The evolution of storytelling is storydoing, a highly effective marketing strategy for campaigns that present the brand's values, strengths, and distinctive character in a tangible way, offering experiences to its users and engaging them in action .
What is not storydoing?
While this definition can lead to misunderstandings, it's important to be clear that storydoing does not include activities such as sponsorships or corporate events , as the focus is not on actively engaging the audience.
What are the differences between storytelling and storydoing?
Storydoing is a direct consequence of storytelling; however, the latter concept is not exclusive of the former, and both strategies are complementary and combinable. To avoid confusion, be clear about their differences:
Storytelling is based on a discourse centered on brand values to reach the user by appealing to their feelings and emotions . Storydoing engages the user in those values by prompting them to take real action .
As a result, the audience in storytelling is a passive subject ; while in storydoing, they play an active role , experiencing it firsthand and becoming the protagonist.
Storytelling connects with the audience immediately by telling a story, while storytelling takes more time to engage the audience.
In storytelling, the brand defines the experience ; in contrast to storydoing , it is the experience that defines the brand .
Storydoing digital strategy. Computer screen displays the word "storydoing."
The advantages of storydoing for creating a digital brand
Using this type of tool in your campaign can bring several benefits to your reputation:
Motivating your audience to take action fosters a much bangladesh phone number database connection between them and your brand.
The customer will have greater brand awareness , and word-of-mouth can lead to an increase in the audience.
This type of proposal generates a huge impact on social media due to its virality, as participants share their real-life experiences, and it serves as free advertising thanks to user-generated content , or UGC.
The fact that it is the consumer himself who feels motivated and makes the decision to act on his own makes it a non-invasive strategy .
The subsequent feedback from the people involved will help you improve certain aspects or correct possible errors .
It is a very useful method as a way to differentiate yourself from competing brands in a unique and original way.
How to incorporate storydoing into your marketing strategy?
Moving your audience with tangible experiences related to your brand's values will build greater loyalty. To achieve this, follow these tips:
Be clear about the values you want to demonstrate and your objective so you know what actions will reinforce them.
Define the response you want to get from customers, as in the case of storytelling.
Build a compelling brand story where, even , the message is unique, clear, and consistent.
Make sure the channels you choose are the most effective for reaching your audience.
Design engaging immersive experiences to engage your audience and inspire them to participate.
Follow up so that, once the experience is over, you can draw conclusions that allow you to measure and adjust the strategy .
If you, too, want to move from words to action, don't hesitate to contact Súmate. Tell your story to our content marketing team , and they'll take care of making it a reality. No sooner said than done!