At one point, I was finding myself doing like 8 to 12 customer engagements every single week

[nishat@264]

And I'm like, I am spending just ridiculous amounts of money, like flying and traveling everywhere and repeating the same thing time and time again and what is it or what is it doing? And we were no doubt well loved, well liked, but our our team couldn't sustain the funding because we couldn't show really results.

At the end of the day.

Intro: Welcome to how I made it. In marketing from czech republic whatsapp resource Marketing Sherpa, we scour pitches from hundreds of creative leaders and uncover specific examples, not just trending ideas or buzzword laden schmaltz, real world examples to help you transform yourself as a marketer. Now here's your host, the senior director of Content and Marketing at Marketing Sherpa Daniel Burstein, to tell you about today's guest.

We've been, you know.

Daniel Burstein: Too much. You know too much. Now, I'm not reading dialog from a spy movie. I mean, in your role as a marketer, you know too much about your product or service or whatever you're asking your customer to do, and it makes it harder for you to see your advertising and your conversion funnel through the customer's eyes. Or as my next guest put it in her podcast guest application, be mindful of the curse of Knowledge, which could also make a pretty good movie title, maybe a mystery.

You're to share the story behind that lesson, along with many more lessons filled stories, is Purna Verjee, the principal consultant of Content Solutions at LinkedIn and author of the book High Impact Content Marketing. Thanks for being here, Brenna.