Triple proof all of your content, send your content to multiple editors

[Shakhawat]

When it comes to email marketing, nothing is more embarrassing than sending out an email campaign to hundreds of recipients, only to find that you skipped over a spelling error. Everyone makes mistakes, but it's important that you provide educational, persuasive information - and one small grammatical error could take away from your credibility.

Resolution - Utilize your Editors
Triple proof all of your content, send your content to multiple editors, and when all else fails copy and paste the body of the email into a word processor and run a spelling and grammar check. Even the most talented writers and editors can glance over a simple mistake - so be sure to utilize all editing tools and solutions before hitting 'send.'

Download the Email Marketing Best Practices Checklist to learn advertising database how to create a killer email campaign to increase your conversion rates

Email Mistake #3 - Straight to the Trash
This mistake is short and sweet, but is one of the worst things that can happen with your email marketing campaign. You polished and fluffed and are ready to drive results - only problem, your campaign landed in the spam/junk folder of your recipient.

Resolution - Avoid Spammy Tendencies
Try to avoid including attachments, anything that looks like a virus will be considered one. We recommend including a call-to-action instead, it's much more effective for tracking click-rates and leads and is less likely to be stopped by spam filters. Also, carefully craft your subject line. Don't use any spam related words or phrases, such as, free, insurance, act now, limited time and open immediately - spam filters will catch these words and straight to the trash your email will go.

Email Mistake #4 - Content Errors
We already mentioned spelling and grammatical errors (see tip #2), but also consider these mistakes as well:

Un-personalized content (i.e. it's clear that you're sending this email to a bunch of different people)
Too much content (i.e. they open their email and it looks like the first chapter of a book - we can guarantee that if it isn't skimmable, they will most likely trash it)
Unappealing content (this refers to both visual and written c