This is a step that is completed as quickly as possible, because the goal is to move on to the next step, ordering, submitting a request, registering for an event or accessing the download of a coupon or white paper. This rapid entry is often a source of errors that are detrimental to the company that collects the information and must respond to the request fairly and quickly. How to speed up the entry of a form while guaranteeing the quality of the data collected? How to obtain more information than that requested via the form? Elements of the answer in this article. The form, entry point of the customer relationship Today on the internet, any value-added content or product is subject to a form, it is a must.
Whether it is to buy the latest fashionable sneakers, register for a private sale, download a white paper, obtain discount coupons or even to be part of a community. If we focus on serious and good faith registrations, the form is the starting point of the relationship between a company, or an individual, and a company. A completed form is the expression of a request, a need that must be satisfied. The company will ask for the necessary information to respond correctly to the request. Everything stems from this key step. But where the Internet user would like to give the minimum, the company would ask for the maximum.
And this to properly process the request, to assign it to the right salesperson, to send a package to the right address or to engage in an adequate loyalty strategy. Break the constraints It is possible to identify a company in just 2 simple fields: the company name and its postal code (or city). It takes 5 seconds to fill in. Then, simply select your company from the list provided and that's it. In the end, in less than 10 seconds, it is possible to be identified. This demonstrates the seriousness of the company that offers the form and it reassures the Internet user who focuses on the following steps. To identify an individual, the process is a little different cambodia phone number data because it mainly concerns assistance with entering the address block. Essential for sending parcels to the right address. Here, it is the auto-complete entry that will assist the Internet user during their entry. Here again, the time saved is significant and the risk of error is zero because the address is compared with the postal reference.
The Internet user is reassured in their entry, they are assured of not compromising their order due to an incorrect entry. Maximize the data collected In the context of forms completed by companies, it is possible to retrieve more than 100 different types of information (staff, sector of activity, legal category, managers, financial data, etc.) from the entry of the 2 fields mentioned above. This is information not from the form but from official sources such as the SIRENE database of INSEE or BODACC. This type of solution is currently used by large BtoB e-retailers in their customer acquisition and relationship strategy. Learn more about CLEANform For forms completed by individuals, the amount of additional information is also quite broad: income level, notion of property owner, type of accommodation (building or house), interests, age, means of contact, etc. All the information necessary to increase customer knowledge and to contact the consumer.
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