Big Data is now part of our daily lives. It's all we talk about. We are promised a digital revolution, with major challenges related to connected objects and data exploitation; but also the new jobs of tomorrow, such as Data Scientist, "the sexiest job of the 21st century" (source: Harvard Business study) . But what exactly are we talking about? We will simply decipher the phenomenon in the field of marketing for you, because we believe that this data science is not only reserved for major accounts. You too can get support! All companies collect data, lots of data… "Big data is like teenage sex: everyone talks about it, no one really knows how to do it, everyone thinks everyone else does it, so everyone pretends to do it." Dan Ariely*. Big Data is certainly THE buzzword of recent years.
Everyone has their own interpretation and is looking for ways and technologies (Hadoop being the best known, Spark etc.) to get the most out of it. But in concrete terms, few companies do it or know how to handle this (big) data. So definitions are everywhere, but most people are really unaware of what that entails. Here's ours. We consider Big Data as a set of multiple, heterogeneous, structured or unstructured data, requiring the use of innovative technologies and methods in order to make them usable, to be able to analyze them and give them meaning. Because it is what we do with them that will give value and that will allow you to increase the performance of your company tomorrow. The usefulness of Big Data: predictive analysis and optimization of BtoB and/or BtoC customer relations Volume-data-created-per-year CNRS/The journal “The big data revolution” (01/2013) Small or large, all companies are overwhelmed by data (internal or external).
A concrete example: Internet users have never left so many traces on the web (social networks, geolocation, etc.). This is therefore an impressive quantity of data that is generated on the web. This explosion of data requires knowing how to collect, manipulate or even store it, to obtain useful information for the company. The challenge therefore remains brazil phone number data their exploitation. How to go from raw data, like crude oil, to ultra-qualified information? From a marketing point of view, the first reason to exploit this data will be to increase your turnover, in particular with increasingly effective campaigns. By optimizing your targeting and your audience (fine segmentation of each customer / prospect), you will be able to personalize your offer according to the profile: being able to address the right message to the right person at the right time and on the right channel. And beyond the significant volume of data to be analyzed and its variety, it is the speed at which the data will be processed that is preponderant: to be as close as possible to real time.
The BIG DATA LAB by Groupe CARTEGIE technology laboratory focuses on the development of new solutions to enable predictive analysis and optimize customer relations. Its ambition: excellence through the collection of relevant information to offer its users high-performance data and decision-making tools, linked to strategic, technological and ethical issues. The projects carried out by our internal unit aim in particular to collect new BtoB data on websites and social media, then to structure the information and categorize it in order to make it usable. Big Data continues to offer you great prospects! Big Data is establishing itself as the essential foundation of digital transformation and is becoming a priority for all organizations. It is establishing itself as one of the challenges that companies must take up. It is a real business-generating lever that SMEs can benefit from. You too can become a company that knows how to transform data into intelligence to gain a competitive advantage. What are you waiting for to take the plunge.
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