Where do we start the setup?

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The growth of e-commerce in the Aztec city is evident if we take into account that, in 2022, it was already positioned behind Brazil as the second most important digital market in Latin America , with 52 million online consumers who shopped at least once a month.

Interestingly, Liverpool is the digital store preferred by Mexicans, followed by Amazon and Mercado Libre.

Chili
According to the Santiago Chamber of Commerce, the event organizer, Cyber ​​Monday 2022 closed with nearly 400 million USD . It is not surprising when the Chilean consumer spends 608 USD on digital purchases every year, a figure well above the rest of Latin American economies.

Here, the event has become a four-day event in October, with such popularity that it has prompted the celebration of CyberDay in May, with technology products as the favourite category at this time.

Around 700 stores and companies are taking part in the Chilean event to meet the demand of digital consumers, who are opting for clothing, footwear and electronics, in that order.

How to take advantage of Cyber ​​Monday in your business
Cyber ​​Monday is the perfect opportunity to extend the france telegram data Black Friday weekend. Not only to increase your turnover, but also to attract new customers, clear inventory and promote your brand to a huge audience with the intention of buying.


1. Strategically prepare your stock
If you already know which are your best-selling products, make sure you have enough stock to meet demand . However, it would be best to start selling those products with a higher price or those with a lower discount on Black Friday.

The trend is clear: shoppers spend more on Fridays and reserve the following Monday for smaller purchases with higher discounts.

2. Start your promotions early
The digital consumer starts looking for offers and creating their shopping list well in advance. Why wouldn't you take advantage of the opportunity?

Preparing a multi-channel marketing strategy takes time in terms of creating specific content or designing banners, ads, landing pages, and more. Especially if you don't have a marketing tool to manage your campaigns .