The idea behind contextual advertising

[billal hossen]

This type of tracking is perceived as invasive and annoying because the user is often unaware of such practices and consent to the use of cookies on the computer occurs through the individual setting of the browser used, but by default all cookies are allowed and the average user usually does not change this data.

Behavioral advertising
To explain how this works, let's use an example. Imagine that you are online and you visit five different sports websites and then a news website. You might see a sports ad on the news website, even though you are reading a fashion article. You see that ad because your online behavior suggests that you are interested in sports.

This means that two people viewing the same web page might germany telegram data see completely different ads. For example, let's say two surfers, one a hiker who likes to visit websites related to trekking, and the other a big theater buff. They're both planning a visit to Rome, perhaps they both end up on the same online booking site, but the hiker sees ads for nearby parks, while the theater buff sees ads for upcoming theater performances.

That’s why many advertisers are attracted to the potential of behavioral advertising. It offers the possibility of reaching an even more select audience with more relevant ads than contextual advertising. Advertisers can show (and pay for) fewer impressions of their ads, enjoying a higher click-through rate with a higher conversion rate.


Most companies involved in behavioral advertising have a network of linked websites that drop cookies on the computers of visitors to that site. Some of the most well-known names in behavioral advertising include Tacoda, Advertising.com, Kanoodle, Claria, Revenue Science, Google DoubleClick, and others.

Advertising companies do not collect sensitive data, but only anonymous data through cookies. Other ways to track our online tracks are HTML5 Local Storage, Silverlight, pixel hacks, etc. These are for example the ways in whichGoogle collects our data.


Contextual advertising
, unlike the one just described, is to display ads that are thematically related to the content of a page . The more relevant an ad is to the content of a page, the more likely it is to be relevant to the reader and therefore more likely to be clicked on. Contextual advertising does not require keyword research, as the ad is displayed in relation to the content of the page itself.